Photograph of two posters, one in color and one in black and white, featuring women. The color poster shows a woman with long blonde hair wearing a shiny green top, while the black and white poster shows a woman with long hair in a black dress with silver embellishments. Gold decorative string is draped across the posters. A notepad with handwritten notes is partially visible in the upper right corner.

EDITORIAL

ISABELLA LEE EDITORIAL

Outside of We Create Media, I also write as a freelance journalist under Isabella Lee Editorial, crafting features, interviews, and profile stories for magazines across Aotearoa.

My writing explores creativity, culture, fashion, and the people shaping slow, thoughtful ways of living and working.

For editorial commissions or story ideas, you can reach me at:

isabella.lee.editorial@gmail.com

Becoming the MASAMI woman.

A profile on Gisborne-based designer Julie Puddick, the quietly powerful force behind ethical fashion label MASAMI.

Now in her 60s, Julie is creating with more vitality than ever. A single mother turned designer, she moved from Melbourne’s fast-paced creative scene to the wide, windswept calm of Gisborne, where MASAMI was born. Her garments, luxurious, hand-made, and saturated with soul, have earned her a loyal following and regular recognition among The Shelter’s top designers. But it’s the spirit behind her work that truly sets her apart.

Featured in Ensemble for NZ Fashion Week.